Global Business to Business Marketplace - Elijah Logan Longview Texas

Most latest and significantly useful way of trade prevailing in market is Global B2b Marketplace. It is a trade portal through which buyers and suppliers of various goods and services come together in a virtual trade show. These trade shows are conducted as either regular trade shows or online trade shows.

The companies today jointly are coming with this concept of fusing at a common place for the convenience of each other. The primary focus is to facilitate trade at various levels i.e.
• Manufacturing level
• Import level
• Export level
• Wholesale level

It is a two way process in which the buyers will find the worlds most reputable suppliers and vice versa at one common ground.

Buyers Consideration: Every buyer is in search of supplier who has the capability and the facility to meet his procurement needs. To fulfill these criteria each one is struggling globally. But with the coming of this new concept of trading, it is a blessing to find varied range of suppliers under one roof. The suppliers who match ones consideration can be contacted directly.
In case of online trade shows an email can be triggered when new goods or services listing appears. Benefits of buying including detailed company profile, product information, List of industry association, multiple quotations, etc.

Suppliers Consideration: B2B Marketplace acts like a hub for various suppliers to promote their products by providing detailed information about their offering through catalogs. The more of the displayed visibility translates increased awareness about the company and the potential for entry in untapped markets which inurns increases the sale pattern. It appears like an opportunity for suppliers to get noticed by global buyers through enhanced exposure.

Companies through out the world get themselves registered for such shows. They are required to provide complete information about themselves starting from true name, postal address, phone, fax, e mail address, registration content etc.

Key Points

• Suppliers can provide world class products to their customers at good prices and one can find manufacturers and suppliers that one can trust to deliver best quality at the best price on time.
• It is very cost effective way to connect with the whole lot of trading units throughout the world.
• One may find thousands of credible suppliers to compete for ones business. This makes the quality and price comparison easier and much simpler across the range of suppliers in seconds.
• It is the most appreciable and quickest key to global trade.

Elijah Logan Longview Texas @EliloganTx

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Expert Network Marketing Advice That Will Strengthen Your Business - Elijah Logan Longview Texas

Mingling with guests, signing people to your team, making money while enjoying life — these are just a few reasons that so many people are drawn to a business opportunity like network marketing. Before you decide to cash in your chips to devote your resources to marketing; however, read these tips to help you better understand the market.

You have to make a decision that your network marketing business will be built to be a success. Many people who start network marketing treat it as more of a hobby than a tried and true business and this inevitably leads to why people fail. It is a business and can make you a considerable income, do not treat it as anything different.

Don't leave it up to your website to make you money! You can't just take the «if I build it, they will come» attitude or you will FAIL in network marketing. You have to beat the pavement locally, to build your downline, be it by sharing marketing materials or actually talking to people you meet.

Set yourself up at trade shows locally to present your business to the world. Make sure that the theme of the trade show matches your sales pitch — you shouldn't pay for a table at an anime show, and a hobby show is likely to draw a different kind of crowd than you're looking to sign up.

Solicit the advice of experts. Don't be afraid to ask others who are already successful in the industry for help. Network marketers are some of the nicest people, and are usually eager to help struggling beginners. Most will recall being in your shoes, and how someone helped them on their climb to the top.

Remember when network marketing that time is a very valuable commodity, both for you and for members of your marketing network. You need to act in a timely fashion when there's something that needs to be done, whether it's introducing a product or contacting members of your network. You can't just leave people waiting around.

When participating in network marketing, you should always aim to lead by example. You should never cease training, recruiting, and monitoring. Always keep in mind the KISS formula: «Keep It Simple, Sweaty.» Following this rule will lead to a better success rate for you and the others you are leading.

Keep learning about a strategy until you are able to apply it successfully. Some strategies and tools will be more relevant than others, but you should carefully consider everything you read about. If you have trouble applying a strategy, find out more about it and ask yourself why you are having trouble with it.

If you are asking people for help and advice, ask questions on specific topics. Getting general advice is useful, but sometimes we just need help on the nitty-gritty of getting our business off the ground. Once you learn these specifics, make sure to pass them on to your downline.

Not to make network marketing sound that lavish, but there are certainly worse ways you can make a living. When done properly, MLM can be extremely rewarding and exceedingly satisfying. To help you get started out or to improve your position, employ the tips you've just read in the text above.

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Outside Sales in a Tough Market - Increase Sales at a Fraction of the Cost. - Elijah Logan Longview Texas

For those companies whose bottom line depends heavily on product and service sales to a struggling sector, part of the weathering a tough market means finding new ways to preserve the revenue stream generated by outside sales, while managing the sometimes hefty costs associated with it.
Part of what has always made field sales worth the expense is how well it lends itself to consultative selling. Account managers are able to build relationships with potential customers, understand their business, and based on that information create an educated solution to a problem that potential customers didn’t even know they had. At this point, account managers are proposing a buying vision and encouraging change, instead of peddling product features. It’s consultative sales on steroids, but research shows it works: 65% of companies who relate to customers so early in the buying process seal the deal.

The current market lends itself perfectly to this approach. Among the gloom and doom lies a golden opportunity for product and service providers to identify areas in which potential customers can use their solutions to streamline operations and cut costs. That approach translates into a lot of face-to-face time between potential clients and account managers.

So, how do companies on a tight budget reap the benefits of this proven sales technique for a fraction of the cost? By changing the cost-per-prospect ratio, or more simply: seeing more potential customers per travel expense.
Exhibiting in a trade show is one way to do it.For the same flight, lodging, rental car, and per diem investment, exhibitions provide companies exposure to thousands of potential customers instead of just a handful. Industry-exclusive trade shows eliminate a potentially lengthy lead qualification process by drawing decision-makers who are actively engaged in the buying process. It’s no wonder that sales cycles launched from trade show leads cost almost 50% less to close and close twice as fast as leads gained through field sales efforts; $550 and 1.4 sales calls compared to $997 and 3.6 sales calls, respectively.

Trade shows are also an ideal environment for personal, consultative selling on the fast track. Michael Carmichael, a regional sales representative for Kuriyama of America Inc. and a participant in dozens of industry focused B2B trade shows, describes the benefit this way: «It usually takes two to three days to visit my customers in a certain region, but these shows put all of them under one roof to get that face-time.»
Elijah Logan of EEP, sees results like these as proof of the power of industry shows focused on networking, deal-making and trade.
«Companies can reap the benefits outside sales provide, for a fraction of the cost through exhibiting in an industry focused B2B trade show,» Logan said. «It’s the most cost-effective way for product and service providers to increase sales in the face of a tough market.»

If you have questions about incorporating the benefits of an industry focused B2B trade show give me a shout. Be sure to check out the blog at ElijahLogan.com, and connect at @EliLoganTx

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When to Set Trade Show Objectives and Who Should be Doing it - Elijah Logan Longview Texas

Elijah Logan Longview Texas

It’s well established how to best set trade show objectives and why it’s important, but who should be doing it? And when? That depends on how compartmentalized the sales and marketing departments are within your organization.

If marketing and sales are clearly defined departments, align them by fostering communication between the two before and after each trade show.

Hugh MacFarlane of MathMarketing conducted a study that revealed that businesses whose sales and marketing departments are aligned close 38% more business than their non-aligned counterparts. Sometimes achieving alignment means overcoming a cultural rift that can develop between these two groups. That divide is usually based in a disagreement on just which department is the driving force behind customer acquisition.

Bridging this gap is important, especially when it comes to setting trade show objectives and goals. Including a sales liaison in exhibit planning meetings or surveying booth staff upon their return from trade shows are just a couple ways to foster communication that will ensure you’re establishing realistic goals. To see more ways to overcome this divide and how it applies to other areas in your business, check out Harvard Business Review’s End the War Between Sales and Marketing.

If your company does not have a formally established a marketing department, set your objectives when you coordinate your company’s annual trade show schedule.

For most small to medium-sized companies, managers and members of the sales team come up with promotional ideas and are most likely responsible for the planning and execution of the organization’s participation in trade shows. When this is the case, it can be tough to establish a trade show objective when you’re the individual responsible for meeting sales goals and coordinating the company’s participation in eight to ten trade shows a year.

If you wear several hats within your company, just keep your trade show hat on a little longer at the beginning of the year. The benefits of setting your trade show objectives at the same time you’re coordinating your company’s trade show schedule are:

Maximizing your trade show investment: The SMART method of goal-setting gives you a solid way to track and measure success, identify and refine best practices and ditch the elements that don’t contribute to revenue generation.

Ensuring you’ve purchased the right amount of booth space: If your objective in participating in a 2,000+ booth trade show is to gain exposure, you may not accomplish that with a standard 10′ x 10′ space. Conversely, if your goal is to build a database, reserve a 10′ x 10′ space and concentrate on creating a powerhouse contest or giveaway.
Establishing early-on what your booth space should accomplish in each show will ensure you never spend money on wasted space.

Cutting costs: Most trade shows partner with general service contractors who offer early-bird discounts on things like furnishings, carpet and other booth amenities. Getting organized early means taking advantage of these discounts in addition to knowing exactly which proprietary items you’ll need in the booth. This will help eliminate last-minute shipping, printing and production expenses.

Although some objectives may change slightly by the time the show actually takes place, it’s easier to make adjustments to your goal than to attempt to formulate it weeks before the show in the midst of show-related deadlines.

Other things to consider when setting your trade show objectives and goals are the format of the trade show, the focus of the show (largely educational vs. sales-oriented) and where that focus positions attendees in the purchasing process.
In the meantime, it’s your turn! Have you experienced trade show success that’s a result of setting goals? Share your story in the comments. Be sure to check out the blog at EliLogan.com, and connect at @EliLoganTx

Who is Elijah Logan?
Elijah Logan is a consultant and serial entrepreneur who partners with companies across the globe to effectively unlock relationships with clientele in numerous core industries. His expertise was developed through a series of B2B trade shows, effective content platforms, and automates sales and marketing adoptions.
He has developed, produced, and managed 1.4 million square feet of B2B trade show space, serving over 2600 exhibiting companies and attracting over 300,000 attendees from 42 states and 17 countries. These offering resulted in over 550 million dollars in community economic impact, and has generated over 16.4 billion dollars in revenue for his clients.
In the digital content market Elijah has developed over 300 digital properties delivering bleeding edge news, industry relevant communications, and educational marketplaces to facilitate client’s development of effective marketing strategies.

Five Sharp Ways To Write Emails That Can Get Your Sales Cycle Moving - Elijah Logan Longview Texas

Elijah Logan Longview
@EliLoganTx

Kait. Bill. Nick. All sales email gurus in their own right. All sales reps who taught me the secrets behind emails that convert without even knowing it.
To read ‘Five Ways to Write Emails that Sell’ which is inspired by Kait’s awesomeness, check out the blog at EliLogan.com. To find out how Bill’s and Nick’s sales emails jarred decision-makers out of inattention and into response, stick with me.

Bill’s press release distribution service email achieved the incredible: I received it, noticed it, opened it, and read it. ALL OF IT. So, how did Bill’s email grab his attention and keep it, until the very end?
He didn’t waste a moment getting to the benefit. After briefly covering how his service could help us save money and get free press, he included an early call to action. When you start with a hard-hitting value prop, it makes sense to close early. Folks on mobile devices will also appreciate not having to scroll through an entire email to act.

After Bill’s first call to action, he included three more. How did he create an email that continuously closed without being off-putting? Through structure: he launched into the benefit immediately then closed with a call to action. Below that first close was a bulleted list of the value proposition, further translated into additional benefits. Then close number two. Below that, testimonials with the hard numbers bolded. Then the final close.

He avoided confusion by choosing one method of response for the entire email and sticking with it. All of those calls to action asked us to do the same thing: click. If you have more than one call to action in your email, pick one way you want them to react and stay consistent.

Nick was a sales rep for a marketing automation company who had reached out to me several times and never received a response. He got one with this email.
Subject Line: Curious Silence?
«I reached out to you a few times about *Company Name Here* but haven’t heard back.
Curious if this silence is because you’re currently tied up with other projects or have no interest in evaluating marketing automation for your team.
Would love to hear from you either way.
Have a great day!»
I adopted a version to send to my clients and saw open and response rates skyrocket from prospects who seemed dead in the water. Nine times out of ten, this email generates momentum from even the coldest leads. Here’s why:
This subject line is effective because it’s short, intriguing, and presented in the form of a question, which automatically engages the prospect.
The humor is clever, but not edgy. The copy stays value-based, direct, short, and the low-pressure outro takes a little bit of the edge off. It’s perfect.
The stark choice in his email is easy to spot. It boils the whole situation down to an A or B scenario, which facilitates decision-making like a dream. Spoil your prospects with more than two choices and they’re forced into evaluation mode, which turns talking to you into a task that requires time they probably don’t have.
The stark choice has the power to spur your prospects to action, but can be disastrous if you make the mistake of getting pushy or going for shock value here. End that sentence with something like «saving your business» or «doing the right thing» and just like that, you sound aggressive and hostile. If you’re going to use the stark choice, plainly and objectively state what moving forward with your company looks like for them. Remain informative and objective.
Thoughts? Tips? Share them with me. Be sure to check out the blog at ElijahLogan.com, and connect at @EliLoganTx

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How Trade Shows Can Help Launch your Business in New Industries - Elijah Logan Longview Texas

Elijah Logan Longview Texas

Are you a small business looking to generate more sales leads? It may be time to get vertical.
According to this recommendation of contributor and Business Refinement, LLC founder Michael Kaleikini, the best way to break into a new vertical is to begin connecting with industry partners who can help you reach decision-makers directly.

One of the fastest and most cost-effective ways to do just that is to begin sponsoring or exhibiting in industry trade shows. Trade shows allow exhibiting companies to:

Gain face-time with prospects and industry professionals: This article from www.MarketingProfs.com shows that decision-makers value face-to-face communication more than any other form of communication for fluid decision-making and purchasing processes.

Build professional relationships that will last the lifetime of your business: An EventView study reports that 62% of senior executives chose event marketing as the discipline that best accelerates and deepens relationships.

Close sales faster and spend less doing it: In addition to exhibiting being one of the most valuable assets for initiating long-lasting relationships, it’s one the most cost-effective methods of lead generation in business. A study published by the Center for Exhibition Industry Research (CEIR) shows that sales cycles that result from trade show leads close faster and cost less to close than outside sales leads; $550 and 1.4 sales calls compared to $997 and 3.6 sales calls, respectively.

Participation in trade shows provides businesses with a smooth transition into a new vertical, with the potential to achieve big results quickly.

Mark LaCour of modalpoint, a company that helps organizations sell their products to the oil and gas industry, has seen the power of trade shows first-hand. «After sponsoring a breakfast track at a trade show, I watched one of our clients go from zero dollars of revenue from the oil and gas industry to ten million dollars in twelve months.»

Has your organization expanded into another industry using trade shows? Share your insights. Want more information on B2B trade shows? Visit the blog at ElijahLogan.com and connect with me @EliLoganTx

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Conference or Exposition? Why Show Formats Should Influence Setting Trade Show Objectives

Longview Texas' own Elijah Logan
@EliLoganTx

Last week’s post covered who should be setting trade show objectives and when they should be set. An additional factor that should influence your trade show objectives is the format of the show and how the corresponding focus affects the amount of face-time you’ll get with attendees and new ways to spend it.

For the most part, industry events break down into two formats:

Conference series with a trade show attached
Trade shows/ expositions

How the show format factors into setting your trade show objectives:

Trade shows and expositions are focused solely on trade, the debut of new products and facilitating networking between industry professionals. Since attendees of these types of shows do not observe a conference schedule, your booth staff will have time to focus on qualifying serious buyers.
When it comes to exhibiting in trade shows that are attached to conferences, knowing the conference schedule and how it affects attendee traffic will help you set realistic objectives. Your goals will be based on educated projections of how much face time you’ll actually be spending with attendees.

What to consider if you’re exhibiting in a trade show/ exposition:

Are you qualifying attendees based on what stage of the buying process they’re in? According to Exhibit Surveys, 49% of tradeshow attendees surveyed planned to purchase in the next 12 months and 66% rate their booth visits as very or extremely valuable in comparing and evaluating offerings for future purchases.
Both of these statistics confirm that attendees of trade shows and expositions are actively engaged in one part or another of the buying process. But as an exhibitor, do you know which stage?
Potential customers who are in different stages require different types of information to progress through the initial stages and reach a buying decision. Discovering which stages they’re in and tailoring your sales message to them is the key to establishing a relationship early and winning the bid.
How to sell to customers in each stage:
According to A Guide to Understanding the B2B Buying Process, by the Inbound Sales Network:
«Communication during the ‘Awareness Stages’ should introduce your prospects to industry trends that point to developing issues and the business value of adopting change. This early consultative approach is crucial: Forrester Research reports that 65% of vendors that create the buying vision during this early stage get the deal.
Communication during the ‘Evaluation Stages’ should:

Find your unique point of view which can challenge prospect’s assumptions and create more demand

Create clear points of differentiation between you and your key competitors

Communication during the ‘Decision Stages’ should highlight customer success stories and demonstrate how your customers have achieved „successful project implementation and business value.“

What to consider if you’re exhibiting in a trade show attached to a conference:
Is the exhibit hall completely closed to attendees during conference sessions? If so, take the opportunity to find exhibiting companies with whom you can do business and set appointments with them, outside of the venue, during the time the show floor is closed. This way, you’re networking and gaining exposure with qualified leads while attendees are unavailable.

Does the trade show portion of the conference series remain open for attendees who have not paid to attend conferences? This is the most common type of conference series with a trade show attached. Although the show floor is not closed completely, attendee traffic tends to slow while conferences are in session.
When traffic slows, this is a prime opportunity to connect with other exhibitors who represent potential customers or partners. Again, knowing how to maximize these periods whereas an exhibitor, you’re competing with conference tracks for the attention of attendees is crucial to maximizing your investment. By networking with exhibitors, you’re interacting with potential customers regardless of the effect the conference has on the traffic flow.

Knowing the conference schedule will also help you plan the best times to conduct giveaways, announcements, product demonstrations and more. This way, promotions designed to draw a lot of traffic to your booth can happen when the conference schedule allows the maximum amount of attendees on the floor.

Does your business perform better at conferences with trade shows attached or trade shows and expositions focused solely on trade? Why? Share your story in the comments. Be sure to check out the blog at ElijahLogan.com, and connect at @EliLoganTx

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5 Ways to Write Emails That Sell - Elijah Logan Longview Texas

Elijah Logan
@EliLoganTx

Kait taught me five ways to write emails that sell. And she doesn’t even know it.
Kait was the sales rep with a company that had approached me about purchasing their lead-tracking service. Kait’s emails were personable, informative, and best of all, effective: between a couple of conference calls and her email communications, she closed the deal with me in one week. And im a notoriously tough sell.
So, where was the magic word in all of her emails? The one that made us putty in her hands? I was determined to find it. I never did.
Because it doesn’t exist. Her emails were a perfect balance of setting the pace without being aggressive, and positioning herself as an expert without sounding like a condescending a-hole. Most importantly: she effectively communicated her role as a problem-solver, instead of acting like a salesperson.
Here’s how she did it and you can too:
By including rapport in your opening paragraph after the first conversation.

The «first conversation» point is important here. «I hope you’re having a good week» to a cold prospect sounds insincere and wastes valuable visibility real estate on mobile devices.

Every email, regardless of placement in the sales cycle, included names. If not in the greeting, then in the copy. Personalize every message.

She ditched stuffy formality while still conveying expertise: Are you clinging to perfect grammar and style? Hold on loosely. Extremely informal speech, that in cases is stylistically and grammatically incorrect, is just a blip on the radar when surrounded by specific terms and solution-based statements. Write the way you talk, keep sentences short, start sentences with ‘and.’

She chose a simple phrase that accurately depicted her service’s benefit and never lost it. «Help you guys make money» and «help you guys capture more sales» were two very memorable ones. Include the benefit, where it makes sense, in every email you send.

She used «if» in the beginning of closes to let us know that we weren’t going to get steamrolled. But she never got lazy with it and started using phrases like «if you’re interested.» The key is to be specific and value-focused: "…if you would like to save money and increase sales...", "…if you would like to compare providers for one investment…"
These small changes can transform the way you communicate with prospects through email, give you the power to control the pace of the sales cycle, and make your emails a powerful tool towards increasing sales.

Elijah Logan is a consultant and serial entrepreneur who partners with companies across the globe to effectively unlock relationships with clientele in numerous core industries. His expertise was developed through a series of B2B trade shows, effective content platforms, and automates sales and marketing adoptions.
He has developed, produced, and managed 1.4 million square feet of B2B trade show space, serving over 2600 exhibiting companies and attracting over 300,000 attendees from 42 states and 17 countries. These offering resulted in over 550 million dollars in community economic impact, and has generated over 16.4 billion dollars in revenue for his clients.
In the digital content market Elijah has developed over 300 digital properties delivering bleeding edge news, industry relevant communications, and educational marketplaces to facilitate client’s development of effective marketing strategies.

If You Invite Them They Will Come - Elijah Logan Longview Texas

Elijah Logan Longview Texas

It’s undeniable that exhibitors who notify their potential customers of their presence at trade shows experience greater success. Not only is their booth crowded with pre-qualified buyers, exhibitors are able to build on previous sales efforts in an environment that is conducive to deal-making:
Neutral turf:That’s one of the most under-recognized benefits of a trade show space; that it’s neutral territory where both parties can speak and deal openly and comfortably.

An exciting atmosphere: Don’t squander the excitement of the trade show atmosphere by performing the introduction during the show. Make the introduction long before the show begins and let the electric atmosphere of the trade show floor lend itself to closing to the deal instead.
Face-to-face relationship building: While it’s definitely possible to make a sale using the «Send» key, it’s more likely that you’ll begin building a relationship with a hand shake. Meaningful professional relationships create success for those who nurture them. Referrals, repeat business or recommendations are all invaluable assets of maintaining and developing meaningful professional relationships. How better to kick one off than with a hand shake and a personal introduction?

Below are a few tips that can help you create your own effective invites:

Email: Do not put your subject line in ALL CAPS. It’s part of a long list of spam filter magnets.

Direct Mail: Sounds simple, but always address your invite to a specific person. It always helps to follow up by phone right before the show to remind them that you’ll be there and potentially set-up an appointment to speak during the show or at an ancillary event.

Social Media: Connect with your invitees prior to the show and post information about products or services you’ll be featuring in your booth. Your posts will continuously show up in their feed (which gives you top of the mind awareness) and you’ll create excitement about your booth and the show itself.

What’s the best trade-show invite you’ve ever received from an exhibitor or sent as an exhibitor? Share it in the comments! Be sure to check out the blog at ElijahLogan.com, and connect at @EliLoganTx

Conference or Exposition? Why Show Formats Should Influence Setting Trade Show Objectives

Longview Texas' own Elijah Logan
@EliLoganTx

Last week’s post covered who should be setting trade show objectives and when they should be set. An additional factor that should influence your trade show objectives is the format of the show and how the corresponding focus affects the amount of face-time you’ll get with attendees and new ways to spend it.

For the most part, industry events break down into two formats:

Conference series with a trade show attached
Trade shows/ expositions

How the show format factors into setting your trade show objectives:

Trade shows and expositions are focused solely on trade, the debut of new products and facilitating networking between industry professionals. Since attendees of these types of shows do not observe a conference schedule, your booth staff will have time to focus on qualifying serious buyers.
When it comes to exhibiting in trade shows that are attached to conferences, knowing the conference schedule and how it affects attendee traffic will help you set realistic objectives. Your goals will be based on educated projections of how much face time you’ll actually be spending with attendees.

What to consider if you’re exhibiting in a trade show/ exposition:

Are you qualifying attendees based on what stage of the buying process they’re in? According to Exhibit Surveys, 49% of tradeshow attendees surveyed planned to purchase in the next 12 months and 66% rate their booth visits as very or extremely valuable in comparing and evaluating offerings for future purchases.
Both of these statistics confirm that attendees of trade shows and expositions are actively engaged in one part or another of the buying process. But as an exhibitor, do you know which stage?
Potential customers who are in different stages require different types of information to progress through the initial stages and reach a buying decision. Discovering which stages they’re in and tailoring your sales message to them is the key to establishing a relationship early and winning the bid.
How to sell to customers in each stage:
According to A Guide to Understanding the B2B Buying Process, by the Inbound Sales Network:
«Communication during the ‘Awareness Stages’ should introduce your prospects to industry trends that point to developing issues and the business value of adopting change. This early consultative approach is crucial: Forrester Research reports that 65% of vendors that create the buying vision during this early stage get the deal.
Communication during the ‘Evaluation Stages’ should:

Find your unique point of view which can challenge prospect’s assumptions and create more demand

Create clear points of differentiation between you and your key competitors

Communication during the ‘Decision Stages’ should highlight customer success stories and demonstrate how your customers have achieved „successful project implementation and business value.“

What to consider if you’re exhibiting in a trade show attached to a conference:
Is the exhibit hall completely closed to attendees during conference sessions? If so, take the opportunity to find exhibiting companies with whom you can do business and set appointments with them, outside of the venue, during the time the show floor is closed. This way, you’re networking and gaining exposure with qualified leads while attendees are unavailable.

Does the trade show portion of the conference series remain open for attendees who have not paid to attend conferences? This is the most common type of conference series with a trade show attached. Although the show floor is not closed completely, attendee traffic tends to slow while conferences are in session.
When traffic slows, this is a prime opportunity to connect with other exhibitors who represent potential customers or partners. Again, knowing how to maximize these periods whereas an exhibitor, you’re competing with conference tracks for the attention of attendees is crucial to maximizing your investment. By networking with exhibitors, you’re interacting with potential customers regardless of the effect the conference has on the traffic flow.

Knowing the conference schedule will also help you plan the best times to conduct giveaways, announcements, product demonstrations and more. This way, promotions designed to draw a lot of traffic to your booth can happen when the conference schedule allows the maximum amount of attendees on the floor.

Does your business perform better at conferences with trade shows attached or trade shows and expositions focused solely on trade? Why? Share your story in the comments. Be sure to check out the blog at ElijahLogan.com, and connect at @EliLoganTx